Famous for developing properties that places importance on architecture, style, and quality surfaces, Taraf’s intention is to help interested clients lead the enhanced, luxurious lifestyle in some of the best areas in Dubai. Luce and Cello are the most famous projects completed by Taraf, where the developer focused on emphasising elegance, innovation, and luxury. Boasting an ideal proximity to the golden sand and enjoying a sleek, modern architectural aesthetic, Luce provides residents with scenic views of the Arabian Gulf, Dubai skyline, and the famed Burj Al Arab. Luce is one of the most important references of Taraf that focuses on a minimalist design with large spaces, large windows and sophisticated details.The other significant work of Taraf is Cello, this one located in Jumeirah district. As for this particular project, it aims at providing a more personal and selective form of housing, that is, the residential one. As for the architecture of Cello, the goal is achieved to establish some sort of harmony between luxury and minimalism with the use of both contemporary and organic designs.